Designers ideate, they make things, they organize the world and above all, they bring about a certain meaning and purpose to business. Design is all about making ideas and making them work!
Makarand Kulkarni is a Product Designer and a Mechanical Engineer by training. He graduated from the National Institute of Design and has worked for Tata Motors and TVS Motor Company for a decade before starting Ether Design along with his close friends.
Makarand helps organizations build their core capabilities using design as a differentiator. He is dedicated to the cause of design education and teaches at various design and engineering institutions.
This book is a compilation of the articles he wrote for the Economic Times of India in a biweekly column in the year 2012-13.
How to order this book
The book is priced at Rs. 1000 including shipping (shipping all over India). Most deliveries happen between 4-10 days of receiving the order. Printed Invoice will be included with the shipment.
Please pay Rs. 1000 using any UPI app using the following QR code scan. Fill up the order form. If there’s any problem, please connect with Makarand at ‘makarand@etherdesignconsult.com’ or at 9845120542 (WhatsApp)
The proceeds from the sale of the book will go to the cause of promoting design education amongst school children through various initiatives like paid internships, sponsoring of design workshops at schools and donations to design associations at the Bengaluru city level.
For international shipping, please write to Makarand at ‘makarand@etherdesignconsult.com’ or at +919845120542 (WhatsApp)
Scan using any UPI app and pay Rs. 1000
